Mission & Vision
Our mission is parallel with the very purpose of our existence; and that is to
TO PROVIDE INNOVATIONS AND SOLUTIONS FOR BETTER ANIMAL HEALTH AND PRODUCTION.
Our vision serves as a guide to who we want to be, and where we want to be by year 2015
We envision PLARIDEL to be a PARTNER in Providing Business Solutions to our customers – through products and technologies that improve their productivity, competitiveness and advocacy.
Our Core Values
Over the years of PLARIDEL’s existence, we were guided by our business Core Values and we will continue to use them as a reference for all our business activities and functions.
PLARIDEL’s core values are:
- Plaridel is GOD-given. Under our stewardship, Plaridel’s purpose will be aligned with His’.
- That Plaridel is FILIPINO.
- That competitive and innovative QUALITY of our products and services is the defining advantage of our company.
- That our EMPLOYEES are the backbone of our organization. In and through them, Plaridel’s ideals, goals, and purpose of the company will be realized.
- Plaridel believes in ACCOUNTABILITY. Our management and staff are accountable for maintaining moral, corporate and quality standards in our products and services.
- That our CUSTOMERS define our success. We will LISTEN and RESPOND to clients – not only to be able to serve them better, but also to continuously improve ourselves. Plaridel should continually SEEK and FIND new ways to keep our competitive edge.
- LEARNING, whether from our mistakes or successes, will keep us growing. This value should be an intentional activity and a way of life.